How to attract Planners to your Booth by Premila Whitney

Become a Planner Match

Maximize your ROI when Exhibiting- Set clear goals and do your research. Is this the right audience for you, does it fit within your budget? Advertise in advance to your audience and frame your exhibit around their interests.

Choose the right Give-Aways- Select items that relate to your audience and match your brand, refine your elevator speech, give away useful items that have a long lifetime. Items that excite us: Padfolios with Calculator, Sticky Notes, Flash Drives, Staple-less Staplers, Lens Cleaners

Green Practices- Maximize impact, give away green products, distribute collateral on flash drives, be creative with sustainability. There is a growing emphasis on cost benefit – focus on resilience and natural abundance.

Content Marketing- Engage your audience without selling. Use Social Media, Blogs, In person events, Webcasts, and Print Publications. Approach it as a long lasting relationship building opportunity.

Proper Booth Etiquette is very important. Body Language and Greetings are your first impression, and matter very much. 55% of your communication is nonverbal. Have a decision maker at your booth!

Be Creative with your Booth- Create an open atmosphere, optimize lighting, color, movement, and displays.

 

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