Meeting Outlook for 2012 by Kimberly Faulk, Visit Florida

Thank you to Starwood Hotels and Resorts for sponsoring our Keynote this morning, Kimberly Faulk, Director of Industry Relations for Visit Florida.


Yesterday is Gone, Focus on the Future!

Work with your local CVB or Government Organization where you are.

What is Marketing? Advertising, Sales, Website, Brochures, Networking, Social Media, Sponsorships, etc.

VISIT FLORIDA is a 501c(6) Corporation established in 1996, headquartered in Tallahassee, FL.

Florida Visitors in 2010: hosted 82 Million visitors

Become a Fan on Facebook of the CIC

Destination Matters- Resources:,

Business Visitors accounted for 14.5% of Florida’s Domestic Travel in 2009, and nearly 5 Million Visitors from Meetings

Visit for more statistics.


Meeting Trends

Virtual Events- involves more people who could not attend in person, GREEN, viewed as innovative, additional sponsorship opportunity.

Resources on these events:

Budgets: spending is showing signs of recovery, attendance continues to grow gradually, U.S. continues sharp increase in number of meetings, and price increase belief was stated as biggest challenge this year from planners.

Return on Investment is still very important

Change in format (ie Virtual meetings) is adding value and creating better experiences for attendees.

Target Markets shifting- medical and wellness sectors are increasing in corporate environments.


Asheville- Chit, Chat, and Chow- invites planners to come and share their insight.

GSAE- made cute video of Weebles going around the different attractions and areas to highlight them.

Birmingham- Has a free App to help see what you can do when you visit. They also have a meeting video.


Digital Trends

155 Million tweets per day

35 hours of Youtube video uploaded per minute every day

100 Million + LinkedIn users

SGMP Facebook Fan Page has new per diem rates uploaded- Fan their page.

Content is KING on Social Media!

Planners- talk about where you stay, at each hotel, your opinions on that property

60 Million US Mobile Phone users

95% of Text Messages are opened, far higher than an email open rate

Unemployment expected to rmain over 8% in 2012

International visitation expected to be up 4% in 2012


Trends for 2012

Consumer Confidence expected to comeback in 2012

Experiential Family Travel

Resurgence of Travel Experts

Real LIfe Learning

Niche Travel

Group Travel

Multi-Destination Vacations

Planners: Meetings Website Promotion: Win a new Mazda CX-6 and a Florida Experience on

Florida Encounter: Hilton Daytona Beach Daytona Beach, FL Nov. 13-15th contact Kimberly Faulk for more information.




Leave a comment


Email(will not be published)*


Your comment*

Submit Comment

© Copyright SGMP Southeast Regional Education Conference - Designed by liquid creative studio